Intellectual Property law includes copyright, trade mark, designs, patents, confidential information, circuit layouts and plant breeder's rights.
Each of these areas are governed or affected by legislation in Australia although common law and equitable principles frequently affect the right of parties.
As society changes the need to adequately protect and defend the way ideas are developed and expressed becomes increasingly important.
We see intellectual property protection as a major asset of businesses as the 21st century unfolds. Intellectual property needs to be considered as a significant asset that needs protection.
Staff changes and commercial alliances both formal and informal have the capacity to make and break businesses through shifts in intellectual property.
The law is there to be used for protection but few firms seriously exploit the rights to protection it affords.
As the rights overlap in practice it is important to take advice particularly before a new project is launched.